Martin Adewale Fareo

Martin Adewale Fareo is a business development and market expansion specialist with expertise in identifying commercial opportunities, developing strategic partnerships, facilitating market entry and driving business growth across technology, renewable energy and other sectors. As Channel Partner Business Support Manager and Market Expansion Specialist at Advanced Business Manager (ABM), Martin supports channel development, sales pipeline growth, partner enablement and strategic business development, including expanding ABM’s presence across African markets.

As a Member of the Board of Trustees of the Nigeria–Australia Business Council (NABC), Martin contributes to advancing bilateral trade, investment and commercial collaboration. Martin’s focus includes connecting businesses, investors and institutions, identifying market opportunities, and supporting cross-border trade through stakeholder coordination, awareness of applicable regulatory frameworks, and the identification and coordination of relevant commercial and trade documentation requirements.

Martin holds a Master of Business Administration (MBA) and a Master of Marketing Management from Central Queensland University, Australia. Martin’s combination of commercial experience, strategic relationship development and postgraduate business qualifications supports a commitment to facilitating sustainable international partnerships and market growth.